Painters, illustrators, makers, furniture builders, photographers, studios. Commission enquiries scattered across four inboxes, and a portfolio search engines cannot read.
Almost every artist we talk to has the same two holes, and neither of them is about the work.
The first is that the portfolio is invisible. Images with no alt text, a site built entirely in a page builder that renders as one blob to a crawler, a shop on a platform that ranks for its own name and not yours. Somebody searching for exactly what you make — a commissioned pet portrait, a custom dining table, a mural — never reaches you. This one is fixable and it is mostly technical: real alt text, a page per body of work, structured data that says this is a visual artwork, this is its medium, this is who made it. The same markup is what lets an AI assistant answer “who does commissioned work in this style” with your name in it.
The second is the enquiry mess. A commission conversation starts in Instagram DMs, moves to email, picks up a phone number somewhere, and by the time it is a real project the brief is spread over three apps and two months. Nobody is deliberately disorganised — there is just no single place for it to live. A short intake form that asks the questions you always end up asking anyway (size, timeline, budget range, reference images) plus one pipeline to hold them turns that into something you can actually see.
The budget question is the one artists most often leave out, and it is the one that costs the most. Asking it politely and early, in a form rather than in a conversation, saves you the three exchanges that end in “oh, that is more than I was thinking.”
Ordered by what tends to pay back soonest for artists and makers — not by what is most expensive. Your plan may reorder it once we’ve looked at what you already have.
A site that answers questions and books work while you’re on a job.
A fast, written-from-scratch site that loads in under a second and reads like a person wrote it. Built as static HTML — so there’s no plugin to update, no page-builder subscription, and nothing sitting there waiting to get hacked.
What that meansA feed that stays alive on the weeks you’re flat out.
Consistent posting built from work you’re already doing — job photos, before and afters, the questions customers keep asking. Queued weeks ahead, so the account doesn’t go quiet the moment you get busy, which is exactly when it matters most.
What that meansQuotes out the same day, instead of at 9pm on Sunday.
Estimates, invoices and intake forms generated from a template you approve once, so writing a quote takes two minutes instead of forty. The numbers come from your pricing, and every document comes out looking like the same business sent it.
What that meansFound by the people already searching for what you do.
The technical half of search that most agencies quietly skip: schema markup, a clean sitemap, an llms.txt so AI assistants quote you accurately instead of guessing, and IndexNow so Bing and Copilot see a change the day it ships rather than a month later.
What that meansNo more leads lost in a text thread or a notes app.
One place where every lead, customer and job actually lives, with a pipeline that shows what’s waiting on you right now. Set up around your real stages — not a generic sales funnel designed for software companies with a sales team.
What that means“DM for prices” costs more work than it saves. It filters out the serious buyers, who assume they cannot afford you, and keeps the ones who want to negotiate. A published starting figure — a floor, clearly labelled as a floor, exactly like the $300 on this site — does the qualifying before the conversation starts. It is also the only way an AI assistant can answer a question about what you charge without making a number up.
Yes, and mostly for the reason nobody thinks about: it is the only listing you cannot be removed from. Galleries change hands and marketplaces change their algorithm, their fees and their terms without asking. Your own page is also where the structured data lives that makes you findable by name and by medium, which no marketplace page will ever do on your behalf.
Not if it is pointed at the right things. Nothing about the actual conversation with a collector gets automated — that is the part that sells the work. What gets automated is the intake form, the reminder that a deposit is due, and the invoice you would otherwise retype. Those were never the personal part; they were the part that made you slow to reply, which is what actually reads as impersonal.
It matters because search engines and AI assistants still read text far better than images. You do not need a blog. You need each body of work described in the words a buyer would actually use, proper alt text on every image, and a page that plainly says what you make, what it costs to commission, and how long it takes. That is a couple of hundred words that will outwork a year of posting.
Then the whole plan is small and cheap, and it is mostly the single-page rebuild plus a proper intake form. Low volume actually raises the stakes per enquiry — if you only take four commissions a year, losing one to a slow reply is a quarter of your year. It does not mean you need less; it means you need less of it.
Quotes written at 9pm, calls missed from the top of a ladder, leads that go cold in three days.
What we build for themA booking system that fights you, no-shows that cost a full chair, and a phone ringing mid-appointment.
What we build for themTrial leads that never get a second message, and members who quietly stop showing up.
What we build for themHours wrong on Google, a menu trapped in a PDF, and reviews nobody has time to answer.
What we build for themOne walkthrough call, a written plan with fixed prices against it, and no obligation to build any of it with us.
or call (555) 555-0100